Lucia Pannese graduated in Applied Mathematics, has extended experience in research projects with special attention to technology enhanced learning solutions, particularly based on the use of serious games. After working for more than 10 years in mainly technology companies with training and research/innovation responsibilities, in February 2004 she funded imaginary s.r.l, a company belonging to the Innovation Network of the university Politecnico di Milano. Imaginary specialises in the design and development of serious games and virtual worlds. At present she is covering the position of CEO and manager for international (research) activities. In October 2008 she founded Games2Growth Ltd based at the Serious Games Institute, Coventry University Technology Park, another SME specialising in the design and development of serious games and virtual worlds. With numerous Italian and international publications and presentations about Serious Games, learning and training, she is often invited at international conferences dealing with the Serious Games and Storytelling topic.